Amazon and Rice - an unexpectedly good recipe

I know Amazon is not just for books, but even I was surprised at this recent purchase made by my "use the web for practical things", non-geek, wife. I came home to find two seemingly unrelated things... First, there were six boxes of our favorite Rice on the counter - previously though to be extinct in this hemisphere due to the fact that our local grocer stopped stocking it. Nice surprise, but where did they come from? Second, there was a medium-sized Amazon box on the floor (you know, in that spot where husband might eventually remove it, but often takes much longer than necessary to do so). "What'd you get?" I innocently asked. "The Rice". The Rice? The Rice came from Amazon.com? whoa.

I know this doesn't constitute a "whoa" if this was a toy or a camera or even a pair of shoes... but Rice?

Logistics and partnerships have quickly made Amazon purchasing one of the most powerful forces in the product distribution space. Any product - even Rice - has a place in Amazon's warehouses and, optionally, on their website. It's been going on for a while - but now that it impacts my grocery list - I'm way impressed. Who cares if my grocer stops carrying stuff? I bet I can just scan all my groceries at home already and... well... you know...
By the way - you MUST try this rice.