"Dad", he said, sitting in front of the Mac at home, which is right next to his admittedly older hand-me-down wintel laptop, "Macs are the best computers, aren't they"... It wasn't a question at all (hey, Steve, are you listening? or are you sick of all this praise?). He was just looking for acknowledgment that he was right. "What makes you say that?", I asked, conveniently forgetting that I have an apple sticker on my wintel notebook 'as a statement' (that's the answer I gave about 5 times over the past week when people mentioned it's presence).
Now, if you read this far, you may as well pay attention, because here's the insightful part... He said, "Well, the Mac takes, like, not even a minute to turn on, but the laptop takes, like, forever!"
I was hit with that "oh yeah" brick in the head with that simple insight - that something as simple as boot-up time might actually be the differentiator for some people... in fact, it might end up being the differentiator for me. When I want something fast off the web, and neither machine is on, I pop on the Mac - and that happens more and more these days.
I was about to give him the "some people think Macs are best and other people think..." and then stopped myself and said "You're right"... realizing that speed - actually, convenience - really does drive customer perception and brand value...
"Give the Governor a harumph!" - Hedley Lamarr